AI for Marketing : Scalable creativity & Content Factories
Description
AI is reinventing marketing creation: welcome to the era of intelligent Content Factories — capable of producing thousands of assets in record time.
Global brands are rethinking their creative models: how can they industrialize production without losing the brand’s soul?
This session explores the new balance between speed, creativity, and consistency in an AI-driven world.
Addressed pain points :
> How to maintain brand consistency across thousands of AI-generated assets?
> How to measure the performance of AI-powered creative production (new KPIs vs. traditional ones)?
> How to evolve teams and agencies within this new “human + AI” model?
