Description
Adopt AI is THE turning point for global innovation where AI, co-creation, ethics, and measurable impact take centre stage. Innovation has always been the engine of Adobe’s development therefore Adobe’s presence at Adopt AI is a no brainer. We want to spark discussions around how AI is transforming customer experiences and enterprise productivity, inspiring enterprise to move from AI frenzy to real business impact. This will be our second participation, this year as a Gold sponsor, exhibiting a booth (T18 - Tech demo zone), with one CEO speaking slot, two mainstages focused on retail & consumers and finance, and other activations.
The latest innovation we are bringing is Adobe CX Enterprise, our end-to-end agentic system that will simplify how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty. It provides confidence for teams to orchestrate agentic workflows that are on-brand, governed and trusted. It includes:
- New agents across Adobe applications that natively integrated into new and existing Adobe solutions across areas such as customer engagement, content supply chain and brand visibility. With Adobe managing the quality of output and governance, Adobe is also extending these capabilities by bringing the Adobe Marketing Agent into surfaces including Amazon Quick, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise, IBM watsonx Orchestrate and Microsoft 365 Copilot.
- CX Enterprise Coworker is an agent designed to execute tasks based on defined business goals, coordinating work across multiple agents by automating workflows and translating clear objectives into multi-step actions
- Agent Skills Catalogue: making it easy for businesses to create custom workflows that package reusable instructions. These skills are anchored in Adobe's intelligence and decisioning engine, leveraging a contextual layer (across data, content, customer journeys) for agents
- Developer Tools: Adobe CX Enterprise will provide access to Adobe's agentic skills, MCP servers and the infrastructure needed to build out specific use cases. It will enable developers to incorporate Adobe's agentic capabilities directly into the tools used daily by marketing and creative teams including Anthropic, Google Cloud, Microsoft, OpenAI and more, with a composable platform.
This is powered by the new Adobe Brand Intelligence, a continuously learning reasoning engine that can capture evolving brand signals, and Adobe Engagement Intelligence, a decisioning engine optimized for customer lifetime value, to deliver personalization at scale.
