AI for ALL : LVMH’s plan to scale AI in luxury, guided by our values

Nov 26, 2025 | 2:50 PM - 3:05 PM

Mainstage South

Description

"AI for ALL” is LVMH’s plan to bring the power of artificial intelligence to every Maison, every métier, and every talent the LVMH way. A transformation grounded in the values that define the group's leadership in luxury: creativity, excellence, savoir-faire and innovation. In this session, Gonzague de Pirey will outline how LVMH scales AI responsibly and pragmatically across a decentralized Group, and how technology strengthens, rather than reshapes, what makes our Maisons unique.

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