Generative AI risks deepening the centralization of value—unless Europe charts its own course. In this fireside chat, Jonathan Huffstutler (EONA-X) and Dolores Ordóñez (AnySolution) reveal how the European Tourism Data Space is transforming sectoral data into a discoverable, trustworthy, and valuable asset for all. By fostering collaboration across public and private bodies, SMEs, and global players, this trusted ecosystem unlocks the full potential for innovation. Collaboration is not only just to access information, but also to drive operational efficiency, elevate travel experiences, and pioneer new business models through agentic AI. Together, they’ll demonstrate how federated actors can leverage this infrastructure to build services that reflect Europe’s values, needs, and ambitions, turning digital sovereignty into a springboard for innovation and shared success.
