Gilles Babinet has spent a decade embedding AI in industrial environments, advising executive committees at groups such as ArcelorMittal and OCP. Most leaders still treat AI as incremental efficiency gains, while a rare few are rebuilding their business model from a blank page. He shows what a greenfield approach looks like (prototyping the state of the art while designing change management in parallel) and why data governance is, above all, a question of people and culture.
