AI for in-store: Digitalizing physical retail experience
Description
Artificial Intelligence is turning brick-and-mortar stores into intelligent, real-time environments.
From shelves to screens, from sales associates to traffic data, AI enables automated merchandising execution, enhanced customer journeys, and unprecedented optimization of sales per square meter.
This session explores how retailers are moving from isolated pilots to full industrialization of in-store AI.
Addressed pain points :
> How to scale AI from local pilots to enterprise-wide deployment across store networks?
> How to truly measure in-store performance — traffic, conversion, media impact, margin?
> How to orchestrate humans and machines to deliver an enhanced yet human-centric customer experience?
