AI for Agentic commerce: How intelligent agents are redefining shopping
Description
The era of AI agents is transforming how consumers search, compare, and purchase — turning the entire buying journey into a conversational experience.
In this new paradigm, brands must learn how to remain visible, relevant, and desirable when the intermediary becomes an intelligent agent.
This session decodes how to stay top-of-mind in the age of agentic commerce.
Addressed key challenges
> How to preserve direct customer relationships when transactions are driven by agents?
> How to rethink visibility and recommendation through “Generative Engine Optimization (GEO)”?
> What new channels, KPIs, and skills are required to thrive in the agentic commerce era?
