Description
Onur Genç has led BBVA as CEO since 2018. Under his leadership, BBVA serves 82 million active customers across 27 countries and delivered a record net attributable profit of €10.51 billion in 2025.
At BBVA, unlocking the potential of AI and innovation is one of the Group’s strategic priorities. With around 100,000 employees already using AI across the organisation, BBVA is now focused on embedding AI into its core business processes and scaling AI agents with the governance, security and operating model required by a global financial institution.
At Adopt AI, Onur will share how BBVA is turning that conviction into measurable impact every day, at scale.
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