EC

Emmanuel Cox

SNCF Réseau

Director of Strategy and Digital Transformation

Description

Professional Biography Emmanuel Cox Emmanuel Cox started his career within the SNCF Group in 1991 following his graduation from NEOMA Business School. He began as a marketing manager for Fret SNCF (now Hexafret), before moving to the Regional Transport division (TER), where he successfully pioneered the company’s first customer relationship management (CRM) programs. Between 2004 and 2007, Emmanuel oversaw subsidiaries and key projects audits, particularly concerning information systems. This role enabled him to develop a comprehensive strategic vision across the entire SNCF Group. He later lead a complex, large-scale program in 2008 to overhaul the maintenance systems for locomotives and railcars, a change that impacted over 10,000 users. After a tenure with the SNCF Foundation, Emmanuel returned in 2014 to deploy a digital innovation program centered on the Internet of Things (IoT) and connected sensors. This initiative paved the way for his appointment in 2017 as the Digital Transformation Officer (DTO) at SNCF Réseau, where he was directly involved in the company's digitalization across data strategy, digital support, and establishing a transformation accelerator. As a passionate advocate for collaborative approaches, Emmanuel is a founding member and Vice-President of the Innovation Makers Alliance. He also initiated the Rail Open Lab, fostering open innovation across the railway sector. Committed to envisioning digital's future beyond individual corporate interests, he actively works to create shared digital service platforms, notably UBIRAIL for immersive educational content. Looking ahead, in 2024, he established the AI Lab to foster the adoption of Generative AI at SNCF Réseau through a holistic, 360-degree approach. In 2025, he was appointed to coordinate the company-wide deployment of Gen AI.

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